I’m having a lot of fun with Google Adwords, an incredibly powerful engine for generating leads and testing messages and themes. And it does not require a lot of money if you proceed cautiously and correctly.
I’ve become a bit of a Google AdWords junky.
I’ll summarize how it works. You’ll have to try it for yourself and do a lot of tinkering with this tool before you will begin to understand how to make it work for you.
You can waste a lot of money if you aren’t very careful.
So here’s how it works.
People go to the internet to find information about subjects or to find products. What they do is type “keywords” and phrases into Google or their browser. They then wait a few seconds and see what pops up in the search listing.
Google is the world’s most popular search engine. Almost everyone uses Google for their searches. And Google powers the searches for many other lesser search engines as well, including AOL, Ask Jeeves, EarthLink, Hot Bot and others.
What Google does is allow you to bid on keywords and phrases. The keywords you’ve selected and bid on are then linked by Google to mini-ads Google allows you to create (in Google’s format) for display on searches of the keywords and phrases you’ve selected for your ads. Your ads are linked to your website, or the website you’ve created for the product you are selling. There are some important tricks to making Google AdWords work.
Trick #1
Select narrow key words and phrases that describe exactly what you are selling. If your key words are too . . .
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Happy Improved Marketing,
Ben Hart
Ben Hart\'s Marketing Blog 
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