The goal of your company, your business is not just to make transactions (sales).
The goal of your business should be to build an ongoing relationship with your customers — to turn customers into clients. You want long-term clients, not one-time customers.
You want ongoing relationships with loyal clients, not a series of impersonal transactions with customers you don’t know and who don’t know you. Salesmen pound the pavement and make cold calls to get transactions. Marketers aim for nurturing a relationship with their first-time buyers so that customers will become loyal clients and repeat buyers for the rest of their lives.
Marketers understand that where there is a relationship, there is no competition . . .
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Happy Improved Marketing,
Ben Hart
