The sale is the goal of all business. You have not really achieved anything until a sale is made. This is victory. I’m not going to discuss all the techniques for closing a sale here . . . because if you’ve done your marketing job right, you won’t need any sales closing techniques.
Your prospect will buy when she’s ready to buy. And she will buy from you because you have earned her trust by providing unexpected free valuable information (newsletters, postal mail, and email) and perhaps even some free services.
By doing all this, you have kept your name continuously in front of your prospect. Simply by always being there, you have made it easier to buy from you than from someone else. Plus, people would much rather do business with someone they know than someone they don’t know.
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